Case Study: From Inauthentic Suspension to Full Reinstatement

Discover how we successfully reinstated an Amazon seller account suspended for suspected inauthentic product sales, using a strategic, results-driven approach that truly works.

The Challenge

One of our clients recently faced a daunting situation: their Amazon seller account was suddenly deactivated due to a supposed policy violation. Amazon flagged one of their products as potentially inauthentic, despite the fact that the item had never been listed for sale, shipped, or fulfilled. This situation was not only unexpected but also incredibly frustrating for the seller.

To make matters worse, Amazon demanded an invoice for the flagged product. Since the product had never been sold or shipped, no invoice existed. Our client found themselves stuck in a cycle of trying to justify the absence of a document that logically didn’t exist.

Amazon Deactivation Letter

Our Approach

Step 1: Understanding the Issue

Our first step was to thoroughly investigate the client’s situation and identify the root cause of the deactivation. We reviewed Amazon’s communication and realized that the flagged product was mistakenly identified as inauthentic. We knew that a carefully crafted appeal was necessary to clarify the circumstances.

Step 2: Crafting the Appeal

We drafted a well-structured and persuasive appeal, clearly explaining the seller’s business model and presenting relevant Amazon policies to support the case. We emphasized that the product had never been sold or shipped, making an invoice request irrelevant and unreasonable.

Step 3: Persistence Pays Off

Despite our thorough explanation, Amazon remained unconvinced and demanded invoices for other unrelated products. We didn’t back down—instead, we gathered the required documents and submitted them promptly, ensuring accuracy and completeness.

Unfortunately, despite following every guideline and providing legitimate proof, Amazon continued to reject our appeals. We knew we had to take the next step.

Step 4: Escalation to the BBB

Recognizing that internal appeals were getting us nowhere, we escalated the case by filing a formal complaint with the Better Business Bureau (BBB). We meticulously documented the entire process, providing a comprehensive overview of the issue and detailing our communication efforts with Amazon.

Results

Success!
Within a week of filing the BBB complaint, Amazon reinstated the account. Our client was back in business, relieved and grateful for our persistence and expertise.

Account Reinstatement Letter

This case highlights the importance of a strategic and determined approach when dealing with account suspensions. At Mr. Jeff, we don’t just resolve issues — we fight for our clients until they are back on track, fully operational, and thriving on Amazon.

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